Top 10 TV Programs on Twitter, Week of Feb. 17-23, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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CMOs: Most Projects Still Aren’t Using Marketing Analytics
Most projects fail to use available or requested marketing analytics, report American CMOs responding to the latest CMO Survey conducted by the Duke Fuqua School of Business. The study’s results...
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M-Commerce in Q4 ’13: Still All About the iPad
Monetate’s Q4 e-commerce report [download page] has been released, and it shows that when it comes to mobile commerce, there continues to be one dominant player: the iPad. According to the study, the...
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When Hispanics Share, Others Click
A recent study released by ShareThis in partnership with Mindshare and Unilever contains some intriguing data regarding Hispanics’ propensity for social sharing, as well as the influence those sharers...
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Top 10 US Markets by Concentration of Wealthy Millennials
Millennials? Coveted by marketers. The wealthy? Also coveted. Wealthy Millennials? Swoon. So where to find these young high-income earners? Nielsen breaks down [download page] the top 10 US markets by...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 21-23, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Men Open to New Brands; W-O-M and Ads Key for Awareness
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household, according to a new report from Defy Media. The study paints a...
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Consumers As Likely to Trust Foreign Secret Service Org.s As Social Networks...
A new study [pdf] released by the Global Research Business Network (GRBN) reveals that few consumers in the US and UK actively trust various types of organizations with their data. Based on a selection...
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Global Programmatic Ad Pricing Trends: Social Rising
Programmatic advertising spending is on the rise around the world, and with that increased spending comes more competition, in many cases driving higher prices, per data included in a new report...
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Mobile Ads: Consumers’ Most Important Elements and Biggest Concerns
Despite indications that consumers hold generally favorable attitudes towards marketing on mobile devices, advertisers still face an uphill battle in capturing their attention, at least according to a...
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