Almost 1 in 5 US Millennials Use Snapchat On A Monthly Basis

Some 17% of Millennials (18-34) use Snapchat on a monthly basis, details comScore in a new study [download page] offering marketers some insights into the Millennial generation. While it’s well known that Snapchat’s user demographics skew young, the comScore study offers another point of confirmation: just 5% of 35-54-year-olds and 1% of the 55+ crowd are using the fast-growing application. (more…)