3 in 4 “Always-On Consumers” (AOCs) visit social networks, while two-thirds frequent news and magazine websites and half visit company websites, according to a recent study [pdf] from Vivaldi Partners Group (VPG). The study analyzes the online behavior of this highly-connected group, made up of individuals who use at least 3 connected devices, go online multiple times a day, and go online from at least 3 different physical locations. (more…)
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Online Habits of the “Always-On Consumer”
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