Email Marketers Say It’s All About Relevant, Compelling Content

A spate of recent research has highlighted the importance of relevance in marketing messaging, and a benchmarking report [download page] from Ascend2 concerning email marketing comes to a similar conclusion. Respondents to the survey indicate that the creation of relevant and compelling content is by far the single most effective email tactic for achieving important objectives. Oh, and it also happens to be the most challenging to execute. (more…)