Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month. The frequency of ads seen by online video ad viewers did spike last month, to an average of almost 100 – but how many ads will viewers tolerate in one sitting? A couple of recent studies take a look at this question, from the perspective of online video viewers overall, and according to the smaller subset that are mobile video viewers. (more…)
↧
How Many Online Video Ads Will Viewers Tolerate?
↧