Global Social, Mobile Ad Spend Expected to Grow Quickly This Year

Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year, according to a revised forecast issued by MAGNA GLOBAL that takes a more bullish view of online spending this year than its previous forecast. Another new forecast, from ZenithOptimedia, projects a 15% annual increase in online spending between this year and 2015. Both groups see strong growth for social and mobile advertising around the world. (more…)