Almost 6 in 10 “digital dads” (fathers with children under 18 in the household, who own a smartphone) claim to have acted on a mobile coupon offer, compared to 46% of mothers with smartphones and 31% of those without kids in the household, per results [pdf] from a Placecast survey conducted by Harris Interactive. And digital dads not currently receiving mobile alerts are open to receiving them: 7 in 10 reported being at least somewhat interested in getting them from merchants, provided they were on an opt-in basis. (more…)
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Smartphone-Owning Dads Respond to Mobile Coupons
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