Based on an analysis of 1 trillion impressions from its 100,000-strong publisher network during Q1, Infolinks has released a set of findings concerning online ad click-through rates (CTRs) by time of day, day of the week, and US state. The data suggests that CTRs are highest between 11AM and 2PM, rising to 14% above the average during that time period. CTRs on either side of that period are also high, at 10-11% above-average, while falling in the evening hours into the late night and early morning. (more…)
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Online Ad CTRs Seen Highest Around Midday
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