Traditional Media Ads Tops For Reaching, Influencing Luxury Buyers

TV is the top advertising medium for reaching affluent adults, while magazines are particularly effective in reaching those who plan to buy luxury items, according to survey results from the Shullman Research Center. The survey looked at the reach of advertising in different channels and places, segmenting the results by household income level and intent to purchase luxury items or products over the coming 12 months. Beyond reach, the study also examined consumer views on the effectiveness of the advertising channels regarding the luxury advertising they include. And on this level, too, TV and magazines sat at or near the top of the rankings. (more…)