Which Sources Are B2B Media Users Leveraging For Buying Decisions?

3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work, finds ABM in a new study [pdf] assessing the value of B2B media in connecting buyers and sellers. The report shows that B2B media users are making use of an array of industry sources, ranging from mobile-optimized sites or applications (63%) to e-newsletters (92%) and print magazines (96%). Some sources are more useful than others for buying decisions, though. (more…)