Use of Geo-Precise Targeting Techniques Widespread Among Mobile Advertisers in Q2

90% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2, according to [download page] the latest quarterly report from xAd. While the study notes that these types of techniques are typically more popular during Q2 and Q4, the percentage of campaigns using them in Q2 represented a new high, up from 81% in Q4 2012 and 64% in Q2 2012. (more…)