Majority of Email Opens Seen Occurring in the First 6 Hours Post-Delivery

YouTube videos appear to have long shelf lives, while the opposite is true for Facebook posts. As for emails? Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of an email’s total opens), falling off quickly during each following hour. At the 6-hour post-delivery mark, the average email is getting 4.5% of its total opens. On a cumulative basis, 51.8% of an email’s opens have occurred by that time. (more…)