Online video ads are reaching an ever-growing number of Americans, but how many are being seen? A new study [download page] from VideoHub indicates that during the first quarter, average viewability for online video ads in the US was 83%, although rates varied widely among properties, from 43% on the low end to 94% on the high end. Broadcast TV sites fared best (89% on average) among property categories, with networks and exchanges (73%) bringing up the rear. (more…)
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83% of US Online Video Ads Said Viewable in Q1
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