What’s the Best Way for B2B Exhibitors to Share Product Info?

B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers, according to [download page] a new study released by the Center for Exhibition Industry Research (CEIR). But how best to share product information in order to support those goals? Results from the study suggest that the methods exhibitors find most effective don’t match attendees’ preferences for receiving information. (more…)