B2B Pay-Per-Lead Advertisers See Value in Content-Driven Leads

B2B pay-per-lead advertisers are showing a healthy amount of interest in leads generated by content marketing campaigns, according to [download page] results from a survey conducted by Business.com. About half of the survey’s respondents – the majority of whom are from companies with less than 50 employees – believe that leads derived from white paper downloads are valuable (25.3%) or extremely valuable (25.3%), while roughly 4 in 10 ascribe the same value to leads derived from hosted webinars. (more…)