Most TV Viewers Say They Stick to a Maximum of 10 Channels

Almost 9 in 10 TV viewers say they watch the same channels over and over again, finds a recent DigitalSmiths survey [download page] of adult viewers in the US and Canada. Given consumers’ stated interest in à la carte options and continued grumblings about the cost of pay-TV services, it’s interesting to see just how many channels TV viewers are watching on a regular basis. According to the DigitalSmiths report, among those viewers who stick to the same channels on a regular basis, 78.9% typically watch 10 channels or fewer. (more…)