Mobile to Contribute as Much as TV to Global Ad Spend Growth From 2012-2015

The internet is the fastest-growing advertising medium, and despite not being the largest global ad medium, will contribute easily the most to spending growth, according to a new forecast from ZenithOptimedia. Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth. Fueling that increase will be mobile advertising, with spending predicted to increase by $24.8 billion in that time period, relatively on par with TV’s contribution ($26 billion) to growth. (more…)