Millennials’“Most-Loved” Brand Is…

The good news continues to roll in for Google, which saw its brand value jump 34% year-over-year, vaulting it into the second spot according to Interbrand’s list of the top 100 global brands. New research from Vision Critical – which surveyed 7,000 American Millennials (18-34) and 28,000 individuals in the general market – reveals that Google is Millennials’ “most-loved” brand. It’s also everyone else’s – at least according to the metrics (product features, pricing, communications, distribution and service) tracked. (more…)