British Adults Generally Receptive to Brands’ Content Marketing Efforts

Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands, while more said they have a negative (24%) than positive (10%) attitude, according to [download page] a recent study from Seven. Survey respondents showed more positive reactions towards content marketing: almost 6 in 10 either definitely agree (16%) or tend to agree (41%) that they feel more positive towards those brands that generate content for people like them. (more…)