More CMOs Feeling Unprepared For the “Data Explosion”

Back in 2011, an IBM study made headlines for its finding that 71% of global CMOs felt unprepared for the explosion of data occurring in the marketplace. Fast forward 2 years, and have things improved? Not according to the latest IBM study, which surveyed more than 500 CMOs from around the world, finding this time that 82% feel underprepared for the “data explosion.” Something else remains a big problem: figuring out social media. (more…)