Video ad spending is on its way up, detail Adap.tv and Digiday in their latest semi-annual report on the online video industry. But while there’s a great deal of enthusiasm for the potential of online video, a strong majority of survey respondents – including 65% of brands and 70% of agencies – say that existing measurement standards don’t satisfy their need for audience guarantees. There appear to be two main problems plaguing buyers. (more…)
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Online Video’s Existing Measurement Standards Still Roil Buyers
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