Humorous advertising tends to resonate with consumers around the world, per recent research from Nielsen, although a study released last year by Ace Metrix found little correlation between humor and effectiveness when it comes to TV ads, and Unruly cautions that trying to be funny isn’t always the best option when chasing video virality. Nevertheless, new data from Ace Metrix reveals that about 1 in 5 ads can be identified as “funny.” Which ads aired on TV so far this year have been the funniest? (more…)
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The 10 Funniest TV Ads of the Year-to-Date
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