Majority of E-Commerce Execs Not Using Site Search Data For Other Marketing Programs

Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs, finds SLI Systems [download page] in a recent study. The research indicates that roughly one-quarter integrate site search data into email marketing campaigns or create SEO landing pages populated with site search results, while only about 1 in 10 integrate the data into other channels, including retargeting ads, display ads, or social media. (more…)