B2B Buyers Seen Adopting B2C Shopping Practices

“B2B buyers are shopping at work like they do at home,” declares Avanade [pdf] in a white paper containing results from a commissioned survey conducted by Wakefield Research. That viewpoint is based in part on data showing that a majority 61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions. What’s more, many are communicating publicly about their purchase experiences. (more…)