Advertisers Plan Twitter Budget Increases as ROI Improves

Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year, reports Ad Age in its latest social media survey conducted with RBC Capital Markets. Presumably an improving ROI helps the cause: respondents were about 6 times more likely to say their ROI has improved (39.8%) than deteriorated (6.4%) over the past 6 months. (more…)