Social Ad Spend Per User Growing Rapidly

Social network ad spend per user will exceed $30 this year in North America, easily the highest mark of any region, says eMarketer in a new estimate. The $32.82 projection for this year would represent a 30.7% increase from the estimated $26.05 in ad spending per user in the region last year. Worldwide, social ad spend per user ought to reach roughly $7 this year, a 27% rise over 2013’s estimate of $6.18. (more…)