2013’s Most Effective TV Advertisers

TV continues to be a particularly influential advertising medium, by far the largest in the US. Which brands managed to outperform their competitors in this key medium last year? Ace Metrix has released its list of the brands that aired the most effective ads in relation to their competition – giving top honors overall to Google. Google was named “Brand of the Year” and also aired the most effective commercial of the year, its Zeitgeist-themed “Here’s to 2013.” (more…)