StumbleUpon Refers More Traffic to Publishers Than Reddit, YouTube, LinkedIn and Google+, Combined

Shareaholic has released its latest set of data concerning social referral traffic to publishers, and while Facebook’s share of site visits retreated a little after a surge in November, it remains the comfortable leader, ending 2013 far ahead of its competitors. During the latter third of the year, Facebook and Pinterest showed strong growth in referral traffic, but StumbleUpon had the biggest relative bump. In fact, by year’s end, StumbleUpon accounted for 0.86% of publishers’ traffic, compared to the combined total of 0.5% for Reddit, YouTube, LinkedIn and Google+. (more…)