Marketers Agree: Consumers’ Increasing Mobile Use Shakes Up the Digital Marketing Landscape

The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers responding to a study [download page] from Econsultancy and SEMPO. The study asked respondents to describe the impact of various trends and technologies on paid search, SEO, display, social media marketing, and email marketing: consumers’ mobile use topped the impact rankings across 4 of those areas. (more…)