Top 10 Broadcast TV Engagement, Week of Jul. 22-28, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul. 22-28, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleSome Millennials Report Improving Financial Situation in Q2
A rare bit of good news about Millennials is out from IRI, which has been tracking spending sentiment for a couple of years now. Millennials (18-34), who have reported levels of frugality far beyond...
View ArticleUS Desktop-Based Retail E-Commerce Spending Up 16% Y-O-Y in Q2
Retail e-commerce spending (excluding mobile) grew by 16% year-over-year in Q2 to reach $49.8 billion, estimates comScore in its latest quarterly e-commerce figures. That 16% rise represented the 15th...
View ArticleTop Benefits of Data-Driven Decision-Making
Only about 1 in 2 global marketers systematically or routinely use data when making decisions, per research from Teradata. What are the others missing out on? Teradata’s survey (download here)...
View ArticleBrand-Sponsored Online Contests Prove Popular With American Women
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product, per the latest survey wave release from Ipsos Open Thinking Exchange. The...
View ArticleCord-Cutting Intent Higher Among Connected TV Users
It seems like a fairly obvious step: connected TV users cutting the pay-TV cord and relying solely on over-the-top programming and other sources. But the relationship between those connected TV use and...
View ArticlePhone Wait Time: 15% of Callers Hang Up After 40 Seconds
Don’t keep your prospects and customers on hold for long, because some will hang up. That’s according to a benchmark analysis released by Ifbyphone. Measuring call activity and response times among its...
View ArticleHow Are Retail Advertisers Engaging Mobile Audiences?
Millennial Media has released [download page] the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers...
View ArticleInterbrand 100’s YouTube Videos Have a Long Shelf Life
Pixability recent released a report studying the Interbrand 100’s use of YouTube. The study contains a host of intriguing data, but perhaps the most interesting concerns the long shelf life of a...
View ArticleNext-Gen Advertising: The Creative Elements in Demand
Ads should tell unique stories, said consumers responding to a recent Adobe survey. It seems those respondents are joined by others: new research from Latitude suggests that 92% of TV-viewing...
View ArticleHow “Superior” Landing Page Optimization Strategists Differ From “Inferior” Ones
Ascend2 is out with another report [download page] conducted in partnership with Research Underwriters, this time focusing on landing page optimization (LPO). As with the previous report (on SEO...
View ArticleLower-Income Households Less Likely to Subscribe to Pay-TV Services
86% of TV households in the US subscribe to some type of multi-channel video service, according to new research from Leichtman Research Group, a figure in line with recent estimates from Digital TV...
View ArticleWhat Are Consumers Buying on Their Smartphones and Tablets?
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter, according to recent figures from comScore. While various studies (such as this...
View ArticleB2B CMOs Say Marketing’s Role is Expanding Quickly
Almost all B2B marketing leaders agree that marketing must do things that it hasn’t dont ever before to be successful, finds Forrester Research in a recent study [download page] conducted in...
View ArticleEmail Open and Click Rates, by Hour Scheduled
MailerMailer recently released its latest “Email Marketing Metrics Report,” a study rich in data and based on 1.4 billion email messages sent last year. One of the most interesting topics for email...
View ArticleAmericans Drawn to Digital Media More For Entertainment Than For Self-Expression
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as...
View ArticlePopular Shopping Activities Differ Significantly by Mobile Device
Recent data from comScore illustrated the types of items that are most commonly purchased by smartphone and tablet owners. New research from Nielsen gets in on the act, revealing the most common...
View ArticleOpen, Click Rates Seen Higher for Personalized Emails
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may...
View ArticleYouth Are Turning to Their Smartphones First to Read Emails
88% of smartphone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails, finds Constant Contact in a new study...
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