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Pay TV Trends: Cord-Cutting and Cord-Shaving on the Rise
While the pay-TV market appeared to be stemming subscription losses as 2013 wore on, new data from Centris Marketing Science nevertheless finds an apparent rise in the incidence of cord-cutting...
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New Data Surrounding Twitter, TV, and Brand Messaging
There is a substantial overlap between Twitter users who tweet about brands and those who tweet about TV, suggesting that advertisers can leverage Twitter TV activity to bolster their brand messages,...
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Generational Differences in Consumers’ Tendencies to Engage With Brands
While there’s no consensus definition of a Millennial – in terms of age bracket – there’s plenty of agreement among marketers that these individuals comprise one of – if not the – most important...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 13-19, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Consumers Say Personalization Influences Retail Purchase Decisions
1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online, according to recent survey results [pdf] from Infosys. Respondents to the survey...
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US CEOs: Tech Advances Most Likely to Transform Business; Marketing Not Well...
Which global trends will most transform business over the next 5 years? For US CEOs, technological advances are the most disruptive, according to US-specific results [pdf] from PricewaterhouseCoopers’...
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Desktop Visitor Counts: How Top Social Sites Fared in 2013
The December rankings of US desktop web activity have been released by comScore, and yes, Yahoo (195.2 million unique visitors) topped Google (192.3 million) for the 6th consecutive month among...
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Many B2B Marketers Work in Sales-Led Organizations Where They Feel Less...
Only 8% of B2B marketers responding to a survey [download page] conducted by Econsultancy and Sparks Grove say they work in an organization where marketing drives much or all of the revenue and leads...
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Teens’ Online Time Surges, Exceeds 18-49 Demo
The amount of time teens aged 13-17 are spending online grew by a considerable degree in the space of a year, details GfK in recent survey findings. Results from GfK’s Spring 2013 study indicate that...
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Global Ad Spend in Q3 2013: Display Growth Continues
Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013, details Nielsen [download page] in its latest AdView Pulse report, which indicates that media...
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Facebook Ad CTR Up in Q4 2013
Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4, says Kenshoo Social in its latest Facebook advertising data release. Ad impressions and clicks grew by 51% and 66%,...
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Media Mix: How Enterprise Marketers Plan to Change Their Approach to SMB...
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix, according to a new study from the CMO Council sponsored by Penton. With a plurality...
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During Q4, iOS Widened its Mobile Ad Monetization Lead Over Android
Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share, according to Opera’s latest quarterly report [pdf] covering Q4 2013 activity, but the opposite trend was true when...
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3 in 10 Top Brands on Twitter Average More Than 10 Tweets per Day
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period, according to [download page] a new study from SimplyMeasured. In...
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Marketers Begin 2014 Optimistic About Their Budgets
Consistent with various pieces of research (such as this and this) indicating that marketing budgets are set for a rise this year, Warc reports that global marketers are retaining a high level of...
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Few Brand Marketers Have A Complete View of Their SMB Customers
Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years....
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The Average Grocery Shopper Buys Less Than 1% of Available Items Over the...
An analysis of more than 32 million shoppers across almost 10,000 grocery stores during a 52-week period ending in mid-year 2013 has found that on average, shoppers bought just 0.7% of available...
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Tablets Accounting For An Increasing Share of B2C Marketing Email Opens
A growing share of B2C marketers’ email opens are occurring on tablets, reveals Movable Ink in its Q4 US Consumer Device Preference Report [download page]. The study indicates that about 1 in 6 email...
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TV Viewers Keep Their Focus on the First Screen
There’s been plenty of chatter about the imminent death of TV (a theory not supported by data presented here and here), and some have argued that even if people are watching TV, they’re not really...
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Q4 2013 Social Care: Demand Greater on Twitter; Response More Likely on Facebook
Socialbakers has released its latest quarterly study examining “socially devoted” brands on Facebook and Twitter, and the numbers show that response rates on Facebook tailed off at the end of 2013...
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