Social Media Marketing Increasingly Influencing – and Annoying – UK Users

23% of social media users in the UK have researched a product or service as a result of reading something on social media sites, according to a recent report from YouGov, representing a 6% point increase from a year earlier. Additionally, 13% have bought something as a result of reading something on a social media sites, up 7% points from the April 2012 survey. While that suggests that brands are more effectively engaging with social media users, their efforts are also proving to be a turn-off to some. (more…)