Clik here to view.
Social Media Marketing Increasingly Influencing – and Annoying – UK Users
23% of social media users in the UK have researched a product or service as a result of reading something on social media sites, according to a recent report from YouGov, representing a 6% point...
View ArticleClik here to view.
Mom’s the Primary Breadwinner in 4 of 10 Households With Kids
A new analysis of Census Data released by the Pew Research Center details a dramatic rise in the percentage of households with children that count the mother as the primary or sole source of family...
View ArticleClik here to view.
America’s Favorite Fast Food Chains, And Who’s Visiting Them
A lot has changed in the past 5-10 years, but the endurance of McDonald’s as an American fast food icon seems to have stayed firm. According to a new study [download page] from Placed, McDonald’s was...
View ArticleTop 10 Broadcast TV Engagement, Week of May 13-19, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of May 13-19, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Lack of Optimization Discourages Tablet Shoppers
A recent survey from Kentico Software revealed that many smartphone and tablet owners won’t return to websites not optimized for their devices. New data from TheFind shows another side to this problem....
View ArticleClik here to view.
Samsung Said Besting Apple in Q1 Mobile Ad Performance
Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1, reversing a long-standing trend and marking a “highly significant” moment, per new...
View ArticleClik here to view.
1 in 2 Smartphone and Tablet Owners Say They Prefer Them to PCs For Web Access
A survey of adult smartphone and tablet owners by Prosper Mobile Insights [registration required] has found that 35% prefer to access the internet via a smartphone and 14% via a tablet, meaning that...
View ArticleClik here to view.
CEOs on Social Boost Credibility, Say Senior Execs
More CEOs are taking to social media, according to [pdf] a new survey from Weber Shandwick. Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO...
View ArticleClik here to view.
Millennials and Alcohol: Who’s Drinking What?
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group, according to...
View ArticleClik here to view.
Pay TV Providers Suffer First 4-Quarter Net Loss in Subscribers
A recent study from Convergence Consulting Group detailed the rise in cord-cutting, showing that TV subscribers are being added at a far slower rate than lost. According to a more recent report from...
View ArticleClik here to view.
Risk Versus Reward: Why CEOs Don’t Go Social
Senior executives whose CEOs use social media are extremely positive about the effects of their CEOs’ actions, per results from a study [pdf] by Weber Shandwick. However, many CEOs haven’t made the...
View ArticleClik here to view.
Which Industries Are Meeting Their Customers’ Expectations Online?
E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index, and new data from the Boston Consulting Group (BCG)...
View ArticleClik here to view.
The Six Segments of Digital Shoppers (for Electronics) Detailed
Compete and GroupM have released a new report that analyzes more than 168,000 purchases of consumer electronics in which the consumer used digital media somewhere along their purchase path. The study,...
View ArticleClik here to view.
B2B Buyers On What Online Content Works… and What Doesn’t
87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection, according to [download page] a new report from the CMO Council and NetLine,...
View ArticleTop 10 Social Networking Websites & Forums – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – May 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – July 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View Article