E-commerce trends seen earlier in the year held true in Q4 and for 2013 overall, according to [download page] MarketLive’s latest Performance Index. Namely, for those online merchants comprising the index, paid search continued to deliver more valuable traffic than organic search. For the year as a whole, PPC accounted for 36.5% of search traffic but an outsized 47.9% of revenue from search. (more…)
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Online Merchants Report Increasing Value of Paid Search in 2013
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