Sharing Social Content on Twitter: Networks Used by Marketers at Mid-Size Companies

After examining the Twitter activity of North American marketing executives in general (Q1 2013), digital marketers (Q2 2013), and B2B marketers (June-August), LeadTail and DNN have set their sights on the behavior of marketers who work at mid-size companies ranging from 500-5,000 employees. Not surprisingly, the study [download page] – which covers activity in Q4 2013 – finds that B2C and B2B marketers are using various social networks to different degrees to share content on Twitter. (more…)