Quantitative Proof of Marketing Spend’s ROI Still Eludes CMOs

There’s been plenty of discussion of late concerning marketing ROI – or at least marketing’s ability to prove it – and new survey results from the latest edition of The CMO Survey indicate that not much has changed in the past half-year or so. According to the Duke Fuqua School of Business study, only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively. Even fewer (28.6%) can prove the long-term impact on a quantitative basis. (more…)