Quantitative Proof of Marketing Spend’s ROI Still Eludes CMOs
There’s been plenty of discussion of late concerning marketing ROI – or at least marketing’s ability to prove it – and new survey results from the latest edition of The CMO Survey indicate that not...
View ArticleFor Most Global Mobile Internet Users, Phones Are The Primary Device For...
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone, says InMobi [download page] in...
View ArticleAffluent Smartphone Owners Prove Active Device Users
A study from BBC World News and BBC.com/news indicates that in some respects, affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes...
View ArticleVideo Views Pick Up Steam on Facebook
Last month, comScore reported a change in the way it counted Facebook video views, including Vine videos uploaded to Facebook and – less significantly, it said – auto-play content in the News Feed. As...
View ArticleCMOs Aren’t Keeping Up With Their Own Social Media Spending Forecasts
Heady forecasts about social media spending are one thing (and they’re certainly an indicator of enthusiasm), but actual spending is another. And results from the latest edition of The CMO Survey from...
View ArticleDemographic Stats About US Millennials
Recently, comScore issued a report about Millennials, and now it’s Nielsen’s turn. In its report [download page], Nielsen covers a lot of ground, from online to offline habits, structuring its analysis...
View ArticleTop 10 TV Programs on Twitter, Week of Feb. 17-23, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleCMOs: Most Projects Still Aren’t Using Marketing Analytics
Most projects fail to use available or requested marketing analytics, report American CMOs responding to the latest CMO Survey conducted by the Duke Fuqua School of Business. The study’s results...
View ArticleM-Commerce in Q4 ’13: Still All About the iPad
Monetate’s Q4 e-commerce report [download page] has been released, and it shows that when it comes to mobile commerce, there continues to be one dominant player: the iPad. According to the study, the...
View ArticleWhen Hispanics Share, Others Click
A recent study released by ShareThis in partnership with Mindshare and Unilever contains some intriguing data regarding Hispanics’ propensity for social sharing, as well as the influence those sharers...
View ArticleTop 10 US Markets by Concentration of Wealthy Millennials
Millennials? Coveted by marketers. The wealthy? Also coveted. Wealthy Millennials? Swoon. So where to find these young high-income earners? Nielsen breaks down [download page] the top 10 US markets by...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 21-23, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleMen Open to New Brands; W-O-M and Ads Key for Awareness
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household, according to a new report from Defy Media. The study paints a...
View ArticleConsumers As Likely to Trust Foreign Secret Service Org.s As Social Networks...
A new study [pdf] released by the Global Research Business Network (GRBN) reveals that few consumers in the US and UK actively trust various types of organizations with their data. Based on a selection...
View ArticleGlobal Programmatic Ad Pricing Trends: Social Rising
Programmatic advertising spending is on the rise around the world, and with that increased spending comes more competition, in many cases driving higher prices, per data included in a new report...
View ArticleMobile Ads: Consumers’ Most Important Elements and Biggest Concerns
Despite indications that consumers hold generally favorable attitudes towards marketing on mobile devices, advertisers still face an uphill battle in capturing their attention, at least according to a...
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