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Channel: Data Updates – Page 257 – Marketing Charts
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Quantitative Proof of Marketing Spend’s ROI Still Eludes CMOs

There’s been plenty of discussion of late concerning marketing ROI – or at least marketing’s ability to prove it – and new survey results from the latest edition of The CMO Survey indicate that not...

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For Most Global Mobile Internet Users, Phones Are The Primary Device For...

6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone, says InMobi [download page] in...

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Affluent Smartphone Owners Prove Active Device Users

A study from BBC World News and BBC.com/news indicates that in some respects, affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes...

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Video Views Pick Up Steam on Facebook

Last month, comScore reported a change in the way it counted Facebook video views, including Vine videos uploaded to Facebook and – less significantly, it said – auto-play content in the News Feed. As...

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CMOs Aren’t Keeping Up With Their Own Social Media Spending Forecasts

Heady forecasts about social media spending are one thing (and they’re certainly an indicator of enthusiasm), but actual spending is another. And results from the latest edition of The CMO Survey from...

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Demographic Stats About US Millennials

Recently, comScore issued a report about Millennials, and now it’s Nielsen’s turn. In its report [download page], Nielsen covers a lot of ground, from online to offline habits, structuring its analysis...

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Top 10 TV Programs on Twitter, Week of Feb. 17-23, 2014

Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...

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CMOs: Most Projects Still Aren’t Using Marketing Analytics

Most projects fail to use available or requested marketing analytics, report American CMOs responding to the latest CMO Survey conducted by the Duke Fuqua School of Business. The study’s results...

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M-Commerce in Q4 ’13: Still All About the iPad

Monetate’s Q4 e-commerce report [download page] has been released, and it shows that when it comes to mobile commerce, there continues to be one dominant player: the iPad. According to the study, the...

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When Hispanics Share, Others Click

A recent study released by ShareThis in partnership with Mindshare and Unilever contains some intriguing data regarding Hispanics’ propensity for social sharing, as well as the influence those sharers...

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Top 10 US Markets by Concentration of Wealthy Millennials

Millennials? Coveted by marketers. The wealthy? Also coveted. Wealthy Millennials? Swoon. So where to find these young high-income earners? Nielsen breaks down [download page] the top 10 US markets by...

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Top 10 at Domestic Film Box Office, Weekend of Feb. 21-23, 2014

Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.

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Men Open to New Brands; W-O-M and Ads Key for Awareness

More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household, according to a new report from Defy Media. The study paints a...

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Consumers As Likely to Trust Foreign Secret Service Org.s As Social Networks...

A new study [pdf] released by the Global Research Business Network (GRBN) reveals that few consumers in the US and UK actively trust various types of organizations with their data. Based on a selection...

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Global Programmatic Ad Pricing Trends: Social Rising

Programmatic advertising spending is on the rise around the world, and with that increased spending comes more competition, in many cases driving higher prices, per data included in a new report...

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Mobile Ads: Consumers’ Most Important Elements and Biggest Concerns

Despite indications that consumers hold generally favorable attitudes towards marketing on mobile devices, advertisers still face an uphill battle in capturing their attention, at least according to a...

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