When Hispanics Share, Others Click

A recent study released by ShareThis in partnership with Mindshare and Unilever contains some intriguing data regarding Hispanics’ propensity for social sharing, as well as the influence those sharers have. While it’s probably not too big a surprise to find that Hispanic consumers share content more often than non-Hispanics (another example of that here), the extent of the difference – along with the influence the shares carry – is noteworthy. (more…)