More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household, according to a new report from Defy Media. The study paints a picture of a more involved male shopper than some stereotypes would lead one to believe, with a majority of married men surveyed claiming to shop for groceries and household supplies more frequently than their spouses. (more…)
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Men Open to New Brands; W-O-M and Ads Key for Awareness
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