Social Media Likes Spur Product Engagement From Some Friends

Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves, according to results from a survey from Adobe and Edelman Berland. The figures range from a low of 22% in the UK to a high of 39% in South Korea, with US respondents somewhere close to the mid-point of that range, at 29%. A friend’s product like would also cause upwards of 1 in 10 respondents to visit the product’s website or social media page. (more…)