Significant Proportion of SMS Responses Occur in First 15 Minutes

SMS messages achieve a high response rate across industries, and much of that engagement occurs in the first 15 minutes, finds Dynmark [download page] in a new study. Derived from an analysis of almost a billion SMS transactions through 1,500 networks across 42 mobile operating systems and a multitude of countries, the data reveals that the finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes. (more…)