Retailers Say Social Having Big Impact on Business

Asked which technology-related trends are having a significant impact on their business, a leading 71% of retailers pointed to social media, with a majority also citing mobile/online shopping (52%) and mobile/online promotions and coupons (51%) as significant influences, per results [pdf] from a KPMG survey. The researchers note that “brick and mortar stores are now viewed with newfound potential,” largely as a result of new social and mobile technologies. (more…)