It’s true that mobile video remains only a small fraction of total TV consumption, but smartphones and tablets are eating up a larger share of online video viewing, per the latest report [download page] from Ooyala. During Q1, these devices acccounted for more than 10% of online video consumption, with tablets finishing up the quarter at 5.7% share and smartphones at 4.5% share. Just 6 months ago, Ooyala was trumpeting the combined figure having crossed the 5% threshold. With more than half of smartphone and tablet video viewing time spent with long-form videos (more than 10 minutes), it’s clear that viewers are comfortable watching premium video on their devices. (more…)
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Mobile Share of Online Video Consumption Has Nearly Doubled in 6 Months
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