Brands With Poorly Performing Mobile Experiences Annoy Consumers

Marketers seem to be having some trouble understanding the customer’s mobile experience, but consumers seem quite ready to tell brands how they feel about an experience gone wrong. According to a survey conducted by Harris Interactive on behalf of SOASTA, about 9 in 10 Americans associate negative feelings with brands that have poorly performing mobile experiences. Most commonly, they feel annoyed (75%) and frustrated (69%), with some also expressing distrust (19%), anger (13%) and disrespect (12%) to the brand. (more…)