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Some Restaurants Advertising on Mobile Turn to Promotions to Drive Foot Traffic
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media [download page] in its latest SMART report. In order to do so, they’re employing a...
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Top 2 Results on Google Net Half of Search Traffic
A recent study [download page] from Chitika illustrates just how important search rankings are. According to the analysis (limited to Google search results in the US and Canada), the top position...
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America’s 10 Largest Market Research Agencies
The latest analysis from Jack Honomichl shows that while the rankings of the top 10 market research agencies in the US stayed put in 2012 from 2011, their fortunes varied quite widely. Nielsen remained...
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Brands With Poorly Performing Mobile Experiences Annoy Consumers
Marketers seem to be having some trouble understanding the customer’s mobile experience, but consumers seem quite ready to tell brands how they feel about an experience gone wrong. According to a...
View ArticleTop 10 Broadcast TV Engagement, Week of Jun. 3-9, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jun. 3-9, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Digital Sponsorship Ad Spend to See Strong Growth This Year?
Digital sponsorship ads will see a 22.1% hike in spending this year, to almost $1.9 billion in spending, forecasts eMarketer, with a big caveat attached. That caveat regards the definition of digital...
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Hispanics Show Above-Average Propensity to Watch Video on Smartphones
Hispanic households are more likely the average American household to own at least a single smartphone, and they’re also more likely to be found watching video on their smartphones, per results from a...
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Millennial Moms Actively Share, Recommend Products
Millennial mothers (born between 1978 and 1994) share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin...
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12% of Millennials Eschew Traditional TV For Streaming Options (And Many More...
Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV, reports pivot in a recent study [pdf] conducted by Beagle Insight and...
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Organic Search Continues to be the Primary Way Adults Find Websites
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research [download page] in a new study. Respondents were...
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Parents, Youth Making Use of Mobile Coupons In-Store
1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device, according to results from...
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CMOs Believe Interaction Management Tools Essential to Delivering Best...
9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand, according to a recent report [download page] from Neolane and The CMO Club. So what kind of tools...
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US Traditional Media Ad Spend Dynamics in Q1
US ad spending in all media other than the internet (excluded due to measurement changes) was relatively flat year-over-year in Q1, down by 0.1% overall, per the latest figures from Kantar Media. Some...
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Cost Drives Cord-Cutting; Content Dulls The Knife
A recent study [pdf] commissioned by pivot concerning Millennial’s consumption of TV content suggests that viewers stick with pay-TV or considering returning to a subscription because of an affinity...
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Email Subject Lines: Which Terms Work, and Which Don’t
Adestra has released [download page] its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 21-23, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Search Advertising Continues Its Ascent
There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now, according to IgnitionOne. The latest quarterly report from...
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Google+ Shares Dwarfed by Facebook, But Could Exceed Them by 2016?
A new study from Searchmetrics reveals that sharing of online content by Facebook users far exceeds sharing by Google+ users, but offers the aggressive prediction that by February 2016, Google+ shares...
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Almost 1 in 5 TV Homes Are Now Broadcast-Only
A recent cross-platform report from Nielsen indicated that the number of broadcast-only TV homes is rising, albeit relatively slowly. The data from that report suggested that cable is losing...
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