Digital Sponsorship Ad Spend to See Strong Growth This Year?

Digital sponsorship ads will see a 22.1% hike in spending this year, to almost $1.9 billion in spending, forecasts eMarketer, with a big caveat attached. That caveat regards the definition of digital sponsorship ads, which eMarketer says includes “socially shareable ads as varied as logo placements, banners and pre-roll video ads, streaming concerts, brand-created articles, and ‘Most-Amazing’ listicles.” Combining mobile and online sponsorships into its estimates, eMarketer acknowledges that methodological differences can cause a wide swing in forecasts, which range from $0.69 billion this year on the low side (from Barclays Capital) to $2.07 billion on the high side (courtesy of Jefferies). (more…)