Millennial mothers (born between 1978 and 1994) share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin products or services online, according to [pdf] survey results from Weber Shandwick. Given their sharing inclinations, it’s no wonder that they’re often approached for their opinions. In fact, Millennial mothers report being asked for a product recommendation an average of 9.6 times per month, compared to 6.3 for the average mother. (more…)
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Millennial Moms Actively Share, Recommend Products
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