America’s Largest and Fastest-Growing Advertisers

A couple of new reports out reveal the ad industry’s heavyweights and fastest risers. The first study, from Kantar Media, shows the top 10 largest advertisers in the US, which together accounted for an estimated $3.74 billion in ad spending excluding online advertising, or more than 10% of such spending in Q1. The second study, from Ad Age, identifies the fastest-growing spenders in 2012, each increasing their ad dollars last year by more than 25%. (more…)