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America’s Largest and Fastest-Growing Advertisers
A couple of new reports out reveal the ad industry’s heavyweights and fastest risers. The first study, from Kantar Media, shows the top 10 largest advertisers in the US, which together accounted for an...
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E-Commerce: Which Customer Acquisition Channels Perform Best?
Custora has released a new study [download page] examining e-commerce customer acquisition trends, based on data from 72 million customers of 86 US retailers across 14 industries. The study looks at...
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Yahoo Close Behind Google Among Top Web Properties in May
The top 10 web properties in May 2013 featured the usual suspects (Google Sites, Yahoo! Sites, Microsoft, etc.), per the latest figures from comScore, but the list shows Yahoo! Sites having almost...
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Marketing Procurement Execs Identify Gaps Between Current and Ideal Metrics
The Association of National Advertisers (ANA) has released the results of a survey showing that the metrics most widely used by marketing procurement professionals today differ from those they believe...
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Total US Loyalty Program Memberships Numbered More Than 2.5 Billion Last Year
Loyalty program memberships are showing strong growth rates again, according to results from the 2013 COLLOQUY Loyalty Census [registration page]. The study indicates that there were 2.647 billion...
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8 in 10 Say They Trust Online Customer Reviews As Much as Personal...
BrightLocal.com has published the results of its Local Consumer Review Survey 2013, containing a host of interesting statistics regarding consumer attitudes to online reviews. Among the highlights:...
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Social Signals Again Seen Highest Correlating Factors With Google Rankings
Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results, according to a new study from Searchmetrics. Presenting the...
View ArticleTop 10 Broadcast TV Engagement, Week of Jun. 10-16, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Industry Execs Expect Facebook Marketing Efforts to Grow; Instagram, Not So Much
Marketing and advertising efforts on Facebook will grow over the coming year, according to an industry survey commissioned by The Creative Group. The survey of more than 400 marketing and advertising...
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Global Ad Spend Shows Modest Growth in Q1
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year, per the latest figures from Nielsen. Spending was flat in North America, while...
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Slow Social Response Times Prove Annoying to Millennials
A growing number of consumers around the world are contacting brands through social media channels, to the extent that customer service and audience engagement is now seen as one of the top...
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Web Traffic Trends in June: Retail, Gaming Sites Enjoy Moderate Bump
Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the latest data from comScore’s Media Metrix. Together, retail and gaming site...
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Facebook Still the Top Content Sharing Destination
About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also...
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Marketers Identify The Channels For Which Dynamic Personalization Is Most...
About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance, according to [download...
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Netflix Users Say They’re Watching Less Premium Cable
Subscription streaming service viewing may be eroding consumption of premium cable channels such as HBO and Starz, according to details from a new report released by GfK. The report asked users of...
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How B2B Decision-Makers Are Using Social Media
Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released Forrester Research study. That said, their motivations...
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Higher-Growth Enterprises More Likely to See CRM as “Critical, Way of Life”
Higher-growth organizations (those with the greatest revenue and profit growth rates relative to their industry peers) are almost 50% more likely to see customer relationship marketing (CRM) as a...
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Real-Time Marketing: Top Concerns and Benefits
Real-time marketing, most often described as “dynamic personalized content across channels,” is a highly important pursuit for marketers today, per study results [download page] from Neolane and the...
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Hispanics Were Not The Fastest-Growing Minority Group Last Year
Contrary to perception in some parts, Hispanics were not the fastest-growing race or ethnic group in the US last year, according to recent data from the US Census Bureau. Instead that distinction...
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Social Media Sites, Search Engines Ranked by Visitor Satisfaction
The American Customer Satisfaction Index (ACSI) has released its annual look at the “e-business” sector, which consists of ratings for social media sites, portals and search engines, and online news...
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