Total US Loyalty Program Memberships Numbered More Than 2.5 Billion Last Year

Loyalty program memberships are showing strong growth rates again, according to results from the 2013 COLLOQUY Loyalty Census [registration page]. The study indicates that there were 2.647 billion loyalty program memberships last year in the US, representing 26.7% growth from 2.089 billion in 2010. Membership growth rates appear to be on the upswing again after stumbling from a 34.5% increase between 2006 and 2008 to a 16.3% climb between 2008 and 2010. But the news isn’t all good for loyalty practitioners. (more…)